Who are you ‘Millennial pink’, and can you stay forever?

That’s the question we should ask this amazing color.

It’s been here for a while now, but let’s talk about it for a second. You might have noticed it in celebrities’ hair, interiors, food, makeup, and television, but you might not know that these are all part of the predominating trend of the invincible pink movement.


Where did it come from?

It came into our gray lives in 2012, but no one really knows which hue we’re talking about here. Apparently, it’s some sort of softened baby pink that, in 2016, got the official title “Millennial Pink”. Today, this term refers to several hues- those that are beige-ish or with orange pigments. In Pantone terms, it includes colors like Rose Quartz, Pale Dogwood, and Candy Pink.

pantone millenial pink


Related: 60-30-10: The rule that will help you choose the right colors for your space 


A Millennial History Lesson

Some people say that it all began in 2014 in Wes Anderson’s movie “The Grand Budapest Hotel” (very special movie BTW- you have to see it), where the aforementioned hotel is seen in several pink hues. But as you’ll soon read, it arrived way before that.

grand budapest hotel
Image: Universal Studios

In 1970, the furniture designer Milo Baughman (USA, 1923 – 2003) creates faded pink chairs that, today, can be found in The Gallery in London and many other places.


In 1998, the photographer Juergan Teller posts a picture of Kate Moss lying in bed with pink hair.

Next, in 2011, during the London fashion week, model Charlotte Free is seen in several fashion shows with pink hair. The hairstylist who colored her hair reported that a massive amount of women came to the salon that week with a picture of Charlotte, begging for the same look.

In 2003, “The Simple Life” starring Paris Hilton airs and the number of pink items and accessories seen on primetime television couldn’t get higher than this.

In 2007, Acne Studio makes their shopping bags pink.

In 2014, the hashtag #palepink is the most popular hashtag on Tumbler. That’s why another name for Millennial Pink is ‘Tumbler Pink’. 

In 2015, an IG named Plantsonpink, launches. Its entire feed (followed by 112K people) contains pictures of plants with a pink background.


So what are is Millennial pink really?

Technically, it’s a pink without the blue pigment that’s usually there (apparently there was blue pigment in pink this entire time), or it’s kind of a pink with a beige tint that is not completely pink, and that can go along with almost any possible color and do well.

Oh! So ancient pink!

Almost… but absolutely not. Ancient pink is still very pink and was (mostly) long lost in the early 2000s. Beware. Millennial Pink is young and naughty, intelligent and witty. You can find it at cocktail parties and in high couture.



Leave a Reply

Your email address will not be published.