The streetwalkers in the Soho neighborhood of Manhattan will find it hard to notice the passage to a magical wonderland for a few delightful moments. What might look like another restaurant or bakery, is actually an interior design spectacle.

WOW. That is the word that describes this amazing place. So let us tell you why this restaurant, and its interiors in particular, are a fairytale worth telling.

In 1997, a very talented woman name Elisabeth Holder acquired, along with her family, a French bakery called Ladurée, from Louis Ernest Ladurée’s family- the family of the baker who founded it in 1862.  Since its purchase by the Holders’, Elisabeth managed to re-brand the place so successfully, that today, the word ‘macaroon’ is a known pastry name in every city in the world.

Image: Oran Aviv

What’s even more magical, is that the person who designed the restaurant is Elisabeth herself, without any professional background in the field. Today, she’s managing all of the North American branches, a mother of 2 children, and an inspiring business woman (We think we fell in love with her a ‘little bitlle’).

Image: Ladur’ee PR

 

Image: Oran Aviv

Although she grew up in Southern France, Elisabeth was influenced by the classic Parisian style, and it’s reflected in the restaurant’s interiors. The seating area right next to the entrance, decorated with white statues, blue sky wallpaper, and purple curtains, creates a divine atmosphere.

 

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Image: Ladur’ee PR

 

Image: Ladur’ee PR

Walking into the first hall brings you to the ‘The Madeleine Castaing Salon’– named for the well-known French interior designer from the 19th century.  Her style was so unique and distinct, that it’s now called ‘Castaing style‘ and known for its leopard patterns and velvet upholstered furniture.

It’s wild and eclectic, filled with textile and good taste that is derived from the combination of the leopard carpeting, blue midnight velvet chairs, and green walls. The furniture in the living room are a mix of two different styles- ‘Napoleon the 3rd‘ and ‘Neo-classic style‘.

Image: Oran Aviv

 

Image: Oran Aviv

 

Image: Oran Aviv

‘The Pompadour Salon’ that comes right after it is a big ballroom for which its inspirational reference is specified in its name- Madam Pompadour, Louis XV of France’s loverA lot of chandeliers, azure, and blue-flowered upholstered chairs. Every space is so different from the next in its style and Parisian look.

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Image: Oran Aviv

 

Image: Oran Aviv

There’s a passage from the ballroom to the ‘Secret garden‘ (our reference). Imagine a rural pastoral forest, only it’s located in the heart of Manhattan, with a lot of green leaves and metal chairs. Our recommendation is to come here in either the summer or springtime. You can easily imagine a successful Bachelorette party filled with macaroons and cakes or a big family lunch being thrown here.

Image: Oran Aviv
Image: Oran Aviv
Image: Oran Aviv

 

So in conclusion, it was super tasty and amazingly decorative!

Oh, and here’s the address in case you’re in the neighborhood-

398 West Broadway, New York, NY, 10012

 

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